Christina began her career at CGI in brand management, marketing, and communications and went on to create the first transactional website for marketing solutions provider, Cision. She then joined Quebecor, contributing to the development of the Nurun brand, before leading marketing initiatives for a Canadian company operating in the Middle East and North Africa. In 2003, Christina founded NEXTMOOV, a branding and web development agency with offices in Montreal and Paris, building extensive B2B and B2C expertise in retail, real estate, tourism, wellness, hospitality, architecture, and professional services. In 2007, she co-founded TANK Worldwide, working with clients such as Transcontinental, the Royal Canadian Mint, Miller Thomson, Ivanhoé Cambridge, and Atrium. Two years later, she relaunched NEXTMOOV, collaborating with major brands like Under Armour, Desjardins, Marriott, Dermapure, Jouviance, and Tourisme Montréal. In 2019, Christina spearheaded the branding for YUL Montréal-Trudeau International Airport, AMD Aéroports de Montréal, and YMX International Aerocity of Mirabel, engaging over 13,000 employees at YUL. A board member of SOMED and a mentor to startups, Christina is known for her pragmatic approach and strategic business vision, helping clients grow and transform their brands. Having lived and worked in five countries, she is deeply connected to the world and its diverse cultures.
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