Positioning

At Casacom, we believe that positioning is the cornerstone of any communication and marketing approach. This conviction guides our approach, which moves away from superficial slogans to reveal an authentic positioning, rooted in the real personality of your organization. Our approach always includes all stakeholders; the voices of employees, managers and, where necessary, customers, are integrated from the start. At the end of this approach, our customers generally observe an increased mobilization of their teams around a promising project and reinforced external credibility. The clarity of the positioning statement facilitates the alignment of senior management members, the mobilization of employees, coherent public speaking, and business development, while strengthening the legitimacy of the organization.

Any positioning mandate at Casacom begins with an in-depth analysis of the organization's current positioning. We conduct personalized workshops — the number and format of which adapt to your reality — in order to bring out, in collective intelligence, the true identity of the organization. We also conduct interviews with internal and external stakeholders relevant to the process. We then analyze the market and the competition. The central deliverable: a structuring positioning document, including the positioning statement, vision, mission, values, key messages, evidence points and an “About” for press releases. Depending on the needs, we can add a slogan, the personality of the brand, a lexicon of the brand, the editorial tone. Valuable information for the creation of a brand book including visual identity. This document becomes the repository for all future communications and a strategic change management tool. Our approach is based on a logic of orchestration: we reveal your distinctive communication territory and structure it so that it is coherent, mobilizing and resilient over time.

Positioning is not an isolated process. Once defined, it irrigates all of your communication actions: visual identity, website, presentation and communication tools, public relations, digital strategy and content creation. At Casacom, the synergy between our expertise — for example, branding, media relations, ESG, employer brand — ensures the coherence and power of your influence. This integration makes it possible to multiply the impact of your new positioning on all your contact points, internal and external.