Challenge

The newly formed impact fund manager aimed to attract $1 billion in assets under management over the next three years.

Fondaction Asset Management turned to Casacom to help it increase its reputation and reach investors in a professional, convincing and targeted manner. With no communication tools in place, everything had to be built.

Strategy and Activities

• Develop a positionning
• Create a brand image and a graphic standards guide
• Design a website
• Prepare communication tools such as a corporate presentation and
  blog posts
• Activate a LinkedIn account
• Develop a communication plan
• Approach the media for announcements regarding Fondaction Asset
  Management funds