Spiritueux Québec

Challenge

Spiritueux Québec, an association of Quebec distilleries, wanted to raise consumer awareness about the uniqueness of spirits entirely produced in Quebec. Although the SAQ identifies several products as being entirely Quebec-made, only some of them are truly produced here, from the agricultural raw material all the way to the glass. Spiritueux Québec therefore called on Casacom to highlight this distinction and promote the local expertise of its members.

This campaign needed to resonate with both B2B audiences in the restaurant and food sectors, as well as with consumers (B2C), by ensuring the messages were relevant to all these audiences.

Strategy and activities

• Creation of the campaign concept, including the slogan “Semer. Récolter. Distiller.”
• Production and broadcast of a 30-second, TV-quality commercial featuring actress Anne-Élisabeth Bossé
• Orchestration of an influencer campaign in collaboration with renowned Quebec mixologists, as well as popular influencers appreciated by the general public
• Writing content for the campaign microsite
• Launch and activation of Instagram and Facebook accounts
• Creation of organic content highlighting these products
• Design and execution of a media buying strategy and a large-scale, multi-channel paid digital campaign
• Outreach to news and lifestyle media

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