Torngat Metals

Challenges

Torngat Metals is planning a rare earth separation plant in Sept-Îles, linked to the Strange Lake deposit. The project takes place in a sensitive regional context where economic expectations, environmental requirements and respect for First Nations rights coexist.

At the start (November 2023), the company was facing limited notoriety, distrust towards mining projects and persistent myths. Key audiences were diverse (citizens, elected officials, media, indigenous organizations, business and environmental communities), requiring clear information and structured dialogue to build relationships of trust.

Strategy and activities

• Plan strategically by mapping stakeholder and creating a 360 communications plan
• Redesign the brand image to reflect openness, respect and territorial anchoring
• Refresh the website and writing informative sections
• Plan and host the public information sessions in Sept-Îles
• Organize and hold meetings with various stakeholders
• Prepare key messages and train spokespeople
• Develop content for social networks
• Manage issues
• Deploy a local and national media relations strategy
• Manage digital communications on social networks and maintain continuous strategic intelligence