Internal communication

At Casacom, we start from an observation: 90% of organizational problems are in fact communication problems. To maintain a high level of mobilization, ensure a strong alignment with the mission, and promote a work climate where each employee feels listened to, internal communication is becoming essential.

Our approach is based on a 360 vision of internal communication: it can only be effective if it is fully integrated into the overall positioning of the organization. Because your employees are also your best external ambassadors, how you talk to them also influences how your organization is perceived.

At Casacom, we consider internal communication to be a real driver of transformation. Communication that circulates well is an organization that works better, that inspires more, and that retains its talents.

Our difference? We place brand identity and the positioning of your organization at the heart of the process. Instead of deploying isolated tools, we orchestrate a coherent strategy that reflects your values, priorities and ambition. This approach makes it possible to achieve tangible results: our clients observe increased mobilization, better fluidity of messages, as well as a clearer and more sustainable reception of internal information.

Our experience shows that well-designed internal communications also have an external impact. An employee who is well informed, listened to and valued naturally becomes a positive vector of your reputation.

Each internal communication mandate begins with an in-depth diagnosis: Audit of existing tools, channels, processes and contents (form and content); Analysis of vertical, bi-directional and transversal communication; Individual interviews with key managers of the organization (departments, members of management); Focus groups to capture the pulse of the field; Survey or analysis of existing surveys; Survey or analysis of existing surveys; Sector benchmark; analysis of best practices, trends in internal communication and tools adapted to your needs and resources (intranet, survey, professional social network).

This process allows us to draw a precise portrait of the situation, to target areas for improvement and vigilance, and to offer concrete recommendations.

The resulting internal communication strategy may include a positioning and service offer of the communications team, internal communication planning aligned with strategic organizational priorities, the redefinition of channels, a guide for the prioritization and selection of content, mobilizing initiatives to facilitate the management of change from management to employees, an employee recognition plan or the design of engaging content. An up-to-date internal communication strategy can also serve as a solid foundation for the development of an employer brand.

Each recommendation is aligned with your corporate culture, management style, and business goals. This personalization guarantees better ownership of messages and strengthened cohesion between teams.

Internal communication does not work in a vacuum. It draws its strength from the synergies with your other initiatives: employer brand, organizational culture, leadership, external positioning.

At Casacom, we bring internal communication into dialogue with your entire communication strategy. This systemic approach makes it possible to multiply the impact of each message: what your employees feel internally reflects naturally in their external interactions.

We believe that the more authentic, coherent and ingrained internal communication is, the more it becomes a driver of engagement and a vector of reputation.