Anaïs Lorenz

Research and Web Coordinator

Information First!

From a very young age, I understood that communicating requires finding and acquiring key information. My marked interest in research and communications led me to study economic intelligence and strategic communications. Thanks to my training, I have honed the reflexes I need to obtain pertinent information for my personal and professional development on a daily basis.

During my work experience in France, I was able to link a number of fields, including communications information as well as marketing, an area I like a lot. I also had the opportunity to create a new pricing policy for a fresh pasta restaurant chain (Mezzo di Pasta) that operates across France, and I adapted and improved the merchandising at all of the chain’s points of sale.

I then worked in a law firm specializing in intellectual property, where I carried out a great deal of strategic research for client brands. In addition, I helped improve the flow of information and communications within the firm by conducting a full internal audit. I also created an “evidence of usage” database by researching and sorting all available client information within a legal framework, ensuring the authenticity of documents essential to the lawyers’ work.

After these professional experiences, I was eager to explore new avenues, so I hopped on a plane and found myself in Montreal! After honing my skills in several secretarial positions, I met the CASACOM team, where I immediately knew I would be right at home. As Research and Web Coordinator, I now handle all media monitoring as well as in-depth research to ensure the sound strategic development of clients’ campaigns.

A taste for travel and adventure is definitely part of who I am. Although I have had the opportunity to see the world and discover new cultures, I will never forget my native Alsace, and I am always delighted and proud to share my culture.

How about you? What makes you proud?